What is the Whitworthian?
TheWhitworthian.com is the daily online source of news and sports coverage for the Whitworth community. The content is generated entirely by students at Whitworth University, and the opinions and ideas expressed on TheWhitworthian.news are those of the individual artists, writers, and student editors.
Situation - Students at Whitworth Univerisity rely on the Whitworthian to know about news and events that are happening on campus. But the prior website was not up to standards by the student body because it lacked a clear way to view articles in a cohesive experience.
What were my responsibilities?
Conducting User Interviews
Developing User Case Studies
Creating User Flows
Why was this project different?
What was my process?
This was the first project that helped jumpstart
my way into the UX field. I was working by myself on this project while reporting twice a week to the Copy Editor about the redesign process.
Meet with Stakeholder
*The list of interviewees is a sample size of 8 out of 24 user interviews. The people in these pictures are stock photos and not actual users.
Student User Persona
I gathered all the information from students who use the whitworthians and created a persona based off all of their attributes.
Professor/Parent User Persona
In my interviewing process, I realized that students weren't the only ones who visited the website. College coaches, Professors as well as parents too. Which prompted me to create a Persona for an older demographic.
Launching the product
After testing the final design. I presented my information and findings in front of stakeholders and they gave me the okay to implement the changes to the website.
How long did it take to Develop the site?
Development took two weeks.
What were the results Post Redesign?
When the project was finished, the Whitworthian announced the website redesign through a Facebook post on February 27th. That day the website had a Record-Breaking day of user traffic and clicks.
Reached a Record High 1,070 Unique Visitors the first-week driving site visits up 466.1%.
What does this Information tell us about users post-redesign?
Most users access articles through Facebook theFacebook Mobile app
Most users are on the iPhone
Desktop is the second most used device to visit the Whitworthian